Ordering food. Getting a ride home. Buying a ticket to see your favorite band. All experiences made more convenient as a result of the digital revolution. But watching a new hit show or, even worse, trying to track down your favorite movie? A time-consuming, googling process that makes us pine for the days of DVR and video rentals.
And we’ve all worse off for it. Netflix has notably suffered its first major stumbles in the last year, and the long awaited introduction of competing streaming services developed by Hollywood’s “Old Guard” — the Disneys, Paramounts and Peacocks of the world — have fragmented a market which originally prided itself as the easy alternative to channel surfing: users today have become all too familiar and all too frustrated with the compartmentalized nature of content.
Even South Park has taken its turn poking fun at the obvious problem. But how then, do we get back to the halcyon days of TV guide? How can we enable the same freedom of choice and availability offered by streaming television without forcing users to jump through hoops, use terrible voice or TV remote search functionality, or pull out their tablet to hunt down content that should be one click away? We have to tune into technologies which enable simple cross-platform support.
Enter web3. Enter Replay. Enter the universal marketplace of content. By enabling content owners to simply tie videos to existing NFTs or crypto tokens and making their video an unlockable, protected commodity, Replay makes it easy for video owners to get paid for the work they produce without relying on a third-party to host their content. By giving user the keys to their favorite content regardless of its syndication across the web, token-gated video will be crucial to building a more collaborative and versatile Internet.
